Sales Promotion are techniques purely intended to increase the sales, patronage and/or goodwil of a product.
The main objective of sales promotion are:
What are the Types of Sales Promotion?
Raffle (Electronic or Conventional) – Drawing or picking of entry forms/stubs from all entries; or electronic selection from a database
Discount – Reduction in the usual price
Premium – Exclusive right to purchase or avail of gifts, another product or services, benefit for free, reduced price
Games – Structured activity (answering questions, physical movement)
Contest – Competition is involved
Redemption – Promise of prizes or rewards to holders of winning entry forms or proof of purchase
What must a person do if he/she intends to conduct a sales promotion?
Any person intending to conduct any form or scheme for a sales promotion campaign of a consumer product, service or credit shall first secure a permit from the appropriate department, whether from the Department of Trade and Industry (DTI) or Department of Health (DOH) at least 30 days before the commencement of the promotion period.
How to apply for DTI Sales Promotion Permit?
| SCOPE OF PROMO | OFFICE (Click links for details & contact information) |
| Single Province | Respective DTI Provincial Office |
| Several province in a Single Region | Respective DTI Regional Office |
| Several Regions including Metro Manila (NCR and/or Nationwide) | DTI FTEB Sales Promotion Division |
| Several Regions excluding Metro Manila | Respective DTI Regional Office or coordinating office of the sponsors are located |
For DTI Cavite
To apply, kindly download and fill out the Sales Promotion Application Form on this link.
For initial evaluation, applicants may submit their duly accomplished form through email at r04a.cavite@dti.gov.ph or in person at:
DTI Cavite Provincial Office
2F Govt. Center Bldg., Capitol Compound, Trece Martires City, Cavite
*Payment of applicable fees for Sales Promotion are ONLY accepted at DTI Cavite Provincial Office
Schedule of Fees:
| Amount of Prizes | Fee |
| Up to Php50,000 | Php250 |
| Php50,001 – Php150,000 | Php500 |
| Php150,001 – Php300,000 | Php1,000 |
| Php300,001 – Php500,000 | Php2,000 |
| Php500,001 – Php1,000,000 | Php3,000 |
| Above Php1,000,000 | Php5,000 |
| For discount | Php250 |
| Amendment (minor) | Php100 |
| Extensions & other major changes requiring evaluation | Php300 |
| Applications covering more than one scheme | Each scheme subject to separate permit fee |
Online References:
For more information, please contact DTI Cavite Consumer Protection Division at 046 419 1028 local 107 and email r04a.cavite@dti.gov.ph