Education

University of Santo Tomas, Philippines

• Business Studies/ Administration/ Management

Technological Institute of the Philippines

• Electronics and Communication Engineering

Employment Record

PurpleBug Inc. – Chief Operating Office – October 2010 to present (Makati City)

• Responsible for the success of every marketing campaign of PurpleBug’s clientele from different industries: retail, manufacturing and distribution, educational institution, and hotel and restaurants. Able to develop and implemented successful online and offline campaigns: print ads, online ads, social media marketing, search engine marketing, e-mail marketing, mobile marketing, and marketing application development.

ArkPhil Information Technology Solutions Inc. – IT Sales and Marketing Director – October 2009 to October 2010

• Develop and implement marketing programs to ensure the achievement of sales target
• Set up and maintain a nationwide broker network/organization
• Develop and conduct broker orientation/ training/ seminar
• Conduct training needs analysis of marketing staff and officers
• Conceptualize, strategies to implement plans, monitor and evaluate marketing strategies to improve the company’s sales and increase market awareness
• Maintains different marketing activities such as online marketing, promotions, public relations, etc.
• Plans, organize, and execute cost-effective sales promotions to boost up sales
• Secure permits and clearance for marketing activities
• Prepares and monitors annual/monthly marketing budget
• Assist in representing the company in marketing events and conferences
• Conduct competitor checks and evaluate them
• Sourcing, making a budget, and managing the production of marketing materials, including leaflets, posters, and flyers, this can involve writing and proofreading copy and liaising with designers and printers.
• Arrange the effective distribution of marketing materials
• Responsible for the write-ups of press releases, and act as a PR person
• Development and implementation of cross-promotional tie-ups with different establishments
• Monitor sales report, and prepares a report that would highlight sales performance
• Customer relations management
• Database management for marketing and sales purpose
• Responsible to manage marketing programs and marketing and sales team

Real-Time Error Warning Surveillance System – Product Document Analysis (Marketing and Technical Writing) – may 2008 to September 2009

• Develop business requirements and marketing plans
• Describe new ideas for products, modules, and features when it comes to marketing and business development
• Develop the firm’s marketing strategy in detail
• Monitor trends that indicate the need for new products and services
• Assist in developing REWSS e-newsletter every month
• Documentations in high-level management overviews, user-Develop business requirements and marketing plans
• Describe new ideas for products, modules, and features when it comes to marketing and business development
• Develop the firm’s marketing strategy in detail
• Monitor trends that indicate the need for new products and services
• Assist in developing REWSS e-newsletter every month
• Documentation in high-level management overviews, user-level documentation, and technical documentation
• Product life cycle development and documentation
• Product portfolio documentation management
• Content writing and managing of all technical and marketing documents (white papers, product sheets, media kit, marketing materials, user guides, value propositions, client meeting document preparations)
• Develop existing marketing activities to ensure awareness of the company among all target groups such as SEO, online magazine, etc.
• Provide timely and reliable management status report
• Monitor website in terms of search engine optimization
• Contribute content (blog, answer questions, comment, etc.) to our online technical community – Research and identify new and emerging technologies of strategic interest
• Participate in making demos of REWSStool on the company website, interactive training materials

SS Manufacturing Company Incorporated – Information Analyst (Team Leader) – September 2003 to May 2008

• Provides analysis, indexing, abstracting, abstract editing, and capture of bibliographic data of technical articles in different journals and conference engineering, as well as information technology
• Coordinate with the team manager in certifying and resolving issues pertaining to quality and customer requirements
• Addresses verbal and non-verbal customer needs so as to ensure customer satisfaction
• motivate, coordinate, and peace my team through the development cycle with the right sense of urgency at each step
• Proactively develop team members through meaningful on-the-job training or group discussions and prepare evaluations