The Company:
At PurpleBug Inc., we offer cutting-edge marketing tech integration, user-friendly web portal development, advanced AI-powered chatbots, high-performance mobile app development, and comprehensive digital marketing solutions. Our innovative solutions,
client-centric approach, and proven expertise set us apart. We prioritize quality and excellence, ensuring custom solutions that drive results. Let’s transform your business and achieve extraordinary success together.

What We Offer:
At PurpleBug Inc., we offer cutting-edge marketing tech integration, user-friendly web portal development, advanced AI-powered chatbots, high-performance mobile app development, and comprehensive digital marketing solutions. Our innovative solutions,
client-centric approach, and proven expertise set us apart. We prioritize quality and excellence, ensuring custom solutions that drive results. Let’s transform your business and achieve extraordinary success together.

PurpleBug Tech:
● Smicos AI Chatbot
● Vinta
● Development Solutions
● IT Consulting & Planning
● IT Infrastructure & Management

PurpleBug Agency:
● Omni Channel Media Solutions
● KPI Based Influencer Marketing
● Result Driven Campaign and Content Development
● Fully Integrated Promo Management
● Multi Platform Searchability Solution

PurpleBug Games:
● Games Studio (Game Development, Game Optimization, Game Design)
● UpTown Pals
● Organgs

As the Chief Operating Officer of PurpleBug Inc., I am passionate about driving operational excellence and fostering innovation in marketing technology integration. With a strong background in strategic planning, team leadership, and client relations, I thrive in
dynamic environments where collaboration and cutting-edge solutions are key to success.

My Journey:
With over two decades of experience in the tech and marketing industry, I have honed my skills in overseeing complex operations, developing strategic initiatives, and leading high-performing teams. At PurpleBug Inc., I have the privilege of working with a talented
group of professionals dedicated to transforming businesses through innovative marketing technologies.

What I Do:
Operational Leadership: Oversee daily operations, ensuring alignment with company goals and enhancing productivity through efficient processes.
● Strategic Planning: Collaborate with the executive team to develop and execute strategies that drive growth and innovation.
● Team Development: Mentor and develop a diverse team, fostering a positive and inclusive workplace culture.
● Client Relations: Build and maintain strong relationships with clients and stakeholders, ensuring exceptional service delivery and satisfaction.
● Innovation: Stay abreast of the latest trends in marketing technology and drive the adoption of innovative solutions to keep PurpleBug Inc. at the forefront of the
industry.

My Passion:
I am dedicated to leveraging technology to create impactful marketing solutions that help businesses thrive. My passion for innovation and excellence fuels my commitment to continuous improvement and achieving outstanding results for our clients.

Let’s Connect:
I am always eager to connect with like-minded professionals, explore new opportunities, and share insights on marketing technology and operational excellence.

Feel free to contact me for collaborations, networking, or just a conversation about the future of marketing technology.

Background:

Education
University of Santo Tomas, Philippines
● Business Studies/ Administration/ Management

Technological Institute of the Philippines
● Electronics and Communication Engineering

Employment Record
PurpleBug Inc. – Chief Operating Officer (October 2010 to present) – Makati City
● Responsible for the success of every marketing campaign of PurpleBug’s clientele from different industries: retail, manufacturing and distribution, educational institution, and hotel and restaurants. Able to develop and implemented successful online and offline campaigns: print ads, online ads, social media marketing, search
engine marketing, e-mail marketing, mobile marketing, and marketing application development.

ArkPhil Information Technology Solutions Inc. – IT Sales and Marketing Director (October 2009 to October 2010)
● Develop and implement marketing programs to ensure the achievement of sales target
● Set up and maintain a nationwide broker network/organization
● Develop and conduct broker orientation/ training/ seminar
● Conduct training needs analysis of marketing staff and officers
● Conceptualize, strategies to implement plans, monitor and evaluate marketing strategies to improve the company’s sales and increase market awareness
● Maintains different marketing activities such as online marketing, promotions, public relations, etc.
● Plans, organize, and execute cost-effective sales promotions to boost up sales
● Secure permits and clearance for marketing activities
● Prepares and monitors annual/monthly marketing budget
● Assist in representing the company in marketing events and conferences
● Conduct competitor checks and evaluate them
● Sourcing, making a budget, and managing the production of marketing materials, including leaflets, posters, and flyers, this can involve writing and proofreading copy and liaising with designers and printers.
● Arrange the effective distribution of marketing materials
● Responsible for the write-ups of press releases, and act as a PR person
● Development and implementation of cross-promotional tie-ups with different establishments
● Monitor sales report, and prepares a report that would highlight sales performance
● Customer relations management
● Database management for marketing and sales purpose
● Responsible to manage marketing programs and marketing and sales team

Real-Time Error Warning Surveillance System – Product Document Analysis Marketing and Technical Writing (May 2008 to September 2009)
● Develop business requirements and marketing plans
● Describe new ideas for products, modules, and features when it comes to marketing and business development
● Develop the firm’s marketing strategy in detail
● Monitor trends that indicate the need for new products and services
● Assist in developing REWSS e-newsletter every month
● Documentations in high-level management overviews, user-developed business requirements and marketing plans
● Describe new ideas for products, modules, and features when it comes to marketing and business development
● Develop the firm’s marketing strategy in detail
● Monitor trends that indicate the need for new products and services
● Assist in developing REWSS e-newsletter every month
● Documentation in high-level management overviews, user-level documentation, and technical documentation
● Product life cycle development and documentation
● Product portfolio documentation management
● Content writing and managing of all technical and marketing documents (white papers, product sheets, media kit, marketing materials, user guides, value propositions, client meeting document preparations)
● Develop existing marketing activities to ensure awareness of the company among all target groups such as SEO, online magazine, etc.
● Provide timely and reliable management status report
● Monitor website in terms of search engine optimization
● Contribute content (blog, answer questions, comment, etc.) to our online technical community – Research and identify new and emerging technologies of strategic interest
● Participate in making demos of REWSStool on the company website, interactive training materials

SS Manufacturing Company Incorporated – Information Analyst (Team Leader) (September 2003 to May 2008)
● Provides analysis, indexing, abstracting, abstract editing, and capture of bibliographic data of technical articles in different journals and conference engineering, as well as information technology
● Coordinate with the team manager in certifying and resolving issues pertaining to quality and customer requirements
● Addresses verbal and non-verbal customer needs so as to ensure customer satisfaction
● motivate, coordinate, and peace my team through the development cycle with the right sense of urgency at each step
● Proactively develop team members through meaningful on-the-job training or group discussions and prepare evaluations